And between now and Christmas, some of the biggest names in retail are taking their own new steps to ease the hassles of shopping in an actual store. Their attempts come as the shopping industry undergoes a massive upheaval that extends far beyond the rise of online merchants like Amazon.com. Now it’s really, really organized,” Medrano said. Last November and December, for example, 40 percent of all online sales were at Amazon, according to research by Slice Intelligence. Shepherd said she prefers in-store shopping because she likes to be able to pick up items to see them for herself.

Source: Washington Post November 25, 2016 00:30 UTC