“This (the release of films on digital platforms) is an opportunity to grow the market and for more films to be made and released. Not all of Bollywood may admit it but the past five months have seen its traditional power structures reach a point of collapse. Bollywood is unlikely to return to the eight-week gap between theatrical and digital premiere of movies even after cinema operations resume. Bollywood titles like 1921 and Shaadi Mein Zaroor Aana have even had shows cancelled by many multiplexes when their producers negotiated OTT deals within days of theatrical release. But now, not every film may even contemplate theatrical release like before.

Source: Mint August 26, 2020 08:26 UTC