At the center of that growth are newer genres of Afrobeats — the renowned blend of distinct West African music styles — and amapiano, which fuses South African kwaito with African jazz, house music and soulful vocals. And some tracks meld the genres under the African music umbrella. AdvertisementThat reach is particularly interesting considering that African music is produced for its people, embodying all aspects of their lives from their culture and experiences to their struggles, LeriQ says. The continent leads mobile device web traffic in the world, according to the U.S. International Trade Administration, translating to more market opportunities for artists. “And they like that experience.”___Mureithi reported from Nairobi, Kenya, and Magome reported from Johannesburg, South Africa.

Source: The North Africa Journal February 02, 2024 18:11 UTC