Larger developers such as Sansiri and mid-sized developers are entering the resilient self-built home market. The self-built home market in Thailand has shown steady growth, typically expanding at a single-digit rate annually. Broken down by area, Greater Bangkok recorded a sharper decline of nearly 15%, from 51.4 billion baht to 43.7 billion, while upcountry markets fell 8% from 160 billion baht to 146 billion. Greater Bangkok presales fell 17% to 267 billion baht, while upcountry markets declined 14% to 170 billion baht. Valued at roughly 200 billion baht annually, the self-built home market is highly fragmented and dominated by small contractors, which account for about three-quarters of market share.

Source: Bangkok Post March 13, 2026 23:26 UTC