Remote work and Zoom, which has taken the place of in-person meetings, are driving a monumental shift that has sent a ripple redefining every segment. By comparison, Crocs is a brand that has capitalized on the shift to comfort that came along with remote work and Zoom meetings. Crocs’ use of exclusive product collaborations with celebrities has helped the company grow amid the pandemic. Now consider how the Zoom Effect is driving a wave of migration away from cities with the birth of “Zoom towns”. Or Gen Z women interviewing for their first jobs may prefer colorful blouses over blazers on Zoom.

Source: Forbes October 30, 2020 15:11 UTC