With banner ads and special photo filters, social media apps like Instagram and Snapchat implore you to vote. Retail clothing companies send emails encouraging civic participation, and they sell merchandise emblazoned with messages to vote. Large companies like Coca-Cola and Delta Air Lines are incorporating get-out-the-vote messages in their advertising and product design. Even small businesses — the dry cleaners, delis and yarn stores of American cities — are using signs to urge customers to vote. Voting has become cool this year, and nearly every company wants to share in the feel-good glow of a pro-voting message.

Source: New York Times October 31, 2020 09:00 UTC