The projected growth speaks to the power of the Apple brand. Apple tops Forbes’ annual look at the world’s most valuable brands for the ninth straight time. The Apple brand was worth more than twice as much as the ubiquitous search brand just four years ago. While many global consumer brands struggle with the changing habits of their customers, the biggest tech brands continue to be juggernauts. Brands: By The NumbersThe 100 most valuable brands are worth a cumulative $2.33 trillion, up 8% over last year.

Source: Forbes May 22, 2019 13:57 UTC