Nelson has spent the three decades since devoted to non-toxic living, and teamed up with her niece Allison Evans, and Evan’s best friend, Kelly Love to launch Branch Basics. Branch Basics is a non-toxic home cleaning company that is growing a cult-like following for their safe and effective products. We hear from customers daily telling us so.”The trio self-funded their launch to take Branch Basics from an idea to a business. “It's been important to us to have full control over our formulation and marketing to ensure our priority of human-health isn't compromised.”Evans and Love began working on Branch Basics straight out of college at University of Texas at Austin. We're very grateful to have found them.”The company had a breakthrough moment when the popular health blogger Wellness Mama wrote a post about cleaning her oven with Branch Basics and how it worked better than anything else she had tried.

Source: Forbes June 01, 2019 00:00 UTC