Today Flip Fit launched with $3.75 million in Seed funding led by TLV Partners with participation from Lool Ventures. “Flip Fit is the evolution of social media and e-commerce–birthing the baby of Instagram and Amazon and creating the first physical product marketplace where your likes and actions impact the products you receive,” said Rona Segev, general partner at TLV Partners. By downloading the app, indicating fashion preferences, and liking select brands, users can receive a box of 10 fashion items—basically bringing the fitting room into their living room. “The decision for today’s shoppers to buy happens once they receive validation from friends and family, but e-commerce has made shopping very isolating.” Flip co-founder and co-CEO Nooruldeen Agha“Fashion shopping has always been a social experience,” said Agha, co-founder and co-CEO of Flip Fit. Together, Agha and Ellman’s understanding of the consumer experience at the core of a successful marketplace has helped them breathe quick life into Flip Fit.

Source: Forbes October 23, 2019 12:00 UTC