The musician has partnered with Oakland, California-based specialty coffee company Blue Bottle Coffee on Samra Origins, a new brand of coffee products, the first of which became available on May 9. Blue Bottle Coffee and The Weeknd have partnered for “Samra Origins” coffee, in celebration of Ethiopian culture. He teamed up with Blue Bottle Coffee, because “they have the best tasting coffee – it’s really that simple,” he said in an email interview with USA TODAY. The entertainer says he recalls watching his mother perform Buna Tetu, a traditional Ethiopian coffee ceremony meant to show a sign of respect for guests. His commitment to Ethiopian culture and charity made collaborating with The Weeknd an easy decision, Blue Bottle Coffee CEO Karl Strovink in an email interview.

Source: Ethiopian News May 09, 2023 17:41 UTC