Coffee snobs everywhere already know that Ethiopian coffee is in a delicious class by itself. Multi-platinum recording artist Abel The Weeknd” ​​Tesfaye and his record label, XO, are joining forces with specialty coffee company Blue Bottle Coffee on a brand and product line they describe as “a celebration of Ethiopian culture and coffee excellence.”AdvertisementSamra Origins is a tribute to the “Blinding Lights” singer’s mother, Samra, an Ethiopian immigrant. “Ethiopian culture is an important part of my identity, and I’m proud to work alongside the Blue Bottle Coffee team to shine a light on Ethiopian traditions, values, and of course, coffee,” said Tesfaye. “Growing up, I watched my mother perform Buna Tetu, a traditional Ethiopian coffee ceremony. Beginning today, coffee and Weeknd fans can sign up for the waitlist to be among the first to know about the official launch.

Source: Ethiopian News May 05, 2023 09:07 UTC