The Unique Challenges and Assets of Being a Black-Owned Beauty Brand in the Clean Beauty Space - News Summed Up

The Unique Challenges and Assets of Being a Black-Owned Beauty Brand in the Clean Beauty Space


Allure: What’s the biggest obstacle you’ve faced as a Black-owned brand in the clean beauty industry? Martey-Ochola: Access to a broader customer base as well as marketplace, due to the perception that Black-owned beauty brands are designed to support the Black-demographic market. Changing the consumer perception of Black beauty brands to be more inclusive, where applicable, is necessary. [Moving forward,] you will see more Black-owned clean beauty brands because of this shift. Allure: The spotlight shining on Black-owned brands in the clean beauty sector is long-overdue, and we all have to make sure this isn’t a fleeting moment.


Source: The Guardian December 18, 2021 13:41 UTC



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