At first glance, who wants to buy a premium-priced product when there's another one - that costs far less - sitting right next to it? For the sake of this BLArticle®, let's look at just one that is called, "The World's Toughest Mailbox." The answer is found in a three-letter acronym called "T.C.O.," which stands for Total Cost of Ownership. That's when you can spring to action and help someone understand the total cost of ownership. Cost is an objection that should not surprise anyone, and being distracted from considering total costs is the norm, not the exception.

Source: Huffington Post February 13, 2017 23:26 UTC