Uber’s entry stratified the taxi-driving profession by materially and symbolically elevating Uber drivers over taxi drivers. For example, Uber drivers were constantly described as working part time, as opposed to taxi drivers who drive full time. But many Uber drivers were often driving full time, as some Uber drivers we interviewed pointed out:“The perception that people have is that the Uber drivers are not really — this is not their job. Winning the PR war against taxi driversWhen Uber entered Toronto, Uber drivers and taxi drivers were polarized in the mainstream discourse and portrayed as being at war with each other. Unfortunately, that image separated Uber drivers from taxi drivers, despite the two groups fundamentally having the same job.

Source: Los Angeles Times August 04, 2022 23:10 UTC