Next week the roar of race car engines will echo through the streets of Singapore as Formula One comes to town. Countries queue up to host F1 races so that they can be seen by the 352.3 million television viewers who watch the series annually. The Broadcasters’ Audience Research Board (BARB) publishes TV audience data which is so highly-regarded that it is referred to as the ‘gold standard’ and is used by channels to sell advertising spots. Channel 4's audience can't be used to illustrate the popularity of the Singapore Grand Prix over time as it has only broadcast the race live once since it took over the wheel from the BBC in 2016. The graph below shows the average audience on Sky Sports F1 of the Singapore Grand Prix from 2012 to 2017 according to data obtained directly from BARB.

Source: Forbes September 09, 2018 19:30 UTC