Once upon a time, tech companies were freely given the benefit of the doubt. While users not trusting tech companies doesn’t impact the standard business world significantly, a lack of trust in one avenue is likely to carry over into other sectors. Luckily for businesses, there’s still time to solve the crisis of trust at hand before users head for the exits altogether. To re-establish trust, platforms can embrace the spirit of GDPR even when they’re operating outside of the EU. InnovationAs hubs of innovation, tech companies don’t need to take passive roles and wait for governments to step in, forcing their hands to be transparent.

Source: Forbes April 30, 2019 15:11 UTC