That share will rise to 84.0%, leaving little doubt that buyers and sellers are continuing to invest in automated ad buying. The Trade Desk is a programmatic demand side platform that helped create the trend and is continuing to reap the rewards of that positioning. “Buying media should be more like the stock market. So while he was trading stocks, he was also wondering why the world of media buying didn't work more like the stock market. After only six months' experience, I was running media buying there, just being super analytically driven.

Source: Forbes February 07, 2018 18:22 UTC