If you’re using the news, popular media, or the latest episode of House of Cards as an example, good negotiators are stern, demanding, and uncompromising. However, when researchers identify the characteristics of successful negotiators those aren’t the traits that come up. Women are told we’re not good at negotiation, but many of the very qualities that make someone a good negotiator are stereotypically feminine. In addition to being stellar negotiation strategies, these traits can help you avoid negative consequences for negotiation by increasing your warmth. Wielded effectively, you can manipulate these stereotypically feminine qualities into a strategy to avoid gender bias and overcome the double bind.
Source: Forbes September 26, 2017 16:07 UTC