Indonesia, with the world’s fourth-largest population, is a market where local tech companies and regional giants alike are focused on tapping the potential of e-commerce. What makes Indonesia an attractive market for this business, especially given how fragmented it is and relatively poor? MR. TANUWIJAYA: The beauty of Indonesia is that you can really predict the future, by learning what happened in the past from the U.S. market, China market, Japan market, India market. MR. MAKARIM: First and foremost, as William said, the opportunity in Indonesia is really massive. So the addressable market really is not so much the income level, it’s how many people have an Android.

Source: Wall Street Journal June 13, 2017 17:20 UTC