LacosteBefore a 1923 match, René Lacoste and his tennis coach Alan Muhr made a bet involving a crocodile-skin suitcase. Mr. Lacoste didn’t end up getting a suitcase, but the story led an American journalist to nickname him “The Alligator.” An image of a toothy predator was affixed to his signature polos. BurberryIn 1901, the brand held a competition to find a new logo. The winning design: a mounted knight wearing medieval armor, an image that reflected Burberry’s desire to shield the British from bad weather via its water-wicking...

Source: Wall Street Journal March 28, 2019 15:00 UTC