TikTok has officially termed this period the "Super Season", a profound celebration of Malaysia’s "Muhibbah" spirit. Looking back at 2025, the platform saw a 100% growth in video views during the Ramadan period, hitting a staggering 92 billion views. Video views surge by as users look for recipes and spiritual inspiration. Merging URL with IRL: The " Scripted Series " allows brands to tap on authentic creator-led short video content series, to turn entertainment into deep audience engagement. The " " allows brands to tap on authentic creator-led short video content series, to turn entertainment into deep audience engagement.

Source: The Edge Markets February 25, 2026 01:13 UTC