The Sun is least trusted and Mail Online most complained about media in the UK as manufacturing consent remains at full throttle
The Sun also has the lowest net trust score, at -53. GB News scores +7 among Conservatives and -39 among Labour voters, while the Daily Mail tends to be distrusted by both groups, but to a greater extent among Labour voters (-62) than Conservatives (-16). Other outlets that Tories trust more than Labour voters by a rate of 20 net points or more include The Telegraph and The Express. The Mail is also by far and away the most complained about in terms of content. Overall, what we see in the UK and across the globe is the impact the media has on public imaginations.
Source: The Times November 13, 2023 13:14 UTC
