After more than two decades leading manufacturing and consumer-goods operations across international markets, my outlook on Egypt’s personal-care sector remains resolutely optimistic. Success now hinges on the ability to transform local manufacturing platforms into resilient, export-driven ecosystems that are robust enough to withstand inflationary pressures, navigate supply-chain volatility, and adapt to the rapid shifts in consumer demand. As a certified ICF executive coach and an endurance athlete, I view industrial transformation as a marathon rather than a sprint. As Egypt’s manufacturing sector continues to mature, my focus remains steadfast on scaling globally competitive platforms and fostering the next generation of leadership. Mohamed R. El-Demerdash is a multinational operations executive with more than 21 years of leadership experience, widely recognized for transforming complex manufacturing platforms.

Source: Daily News Egypt January 21, 2026 14:04 UTC