BLUE PERIOD “Tiffany is a place that you genuinely feel lucky to be,” says chief artistic officer Reed Krakoff. To re-establish Tiffany as America’s foremost luxury purveyor, Krakoff must define what that means in the 21st century. The 2017 iteration, of which there is only one, priced at $75,000, is named after John Loring, Tiffany’s design director from 1979 until 2009. Once the box itself became an aspirational object, the company controlled the supply: No box is allowed to leave the store without a Tiffany product inside it. We are a democratic company,” Krakoff says.

Source: Wall Street Journal March 26, 2018 14:00 UTC