Marketers are now consuming more than their fair share of technology solutions, and their departments have become technology factories, increasingly depending on various applications to help automate, measure and analyze marketing functions. And with the introduction of new technologies, marketers are creating an avenue that makes them an attractive target for hackers. The Three Roles Of Marketing In CybersecurityMarketing can play three roles in a company’s cybersecurity posture, either by being a target for hackers, a risk for enterprises or, on the opposite end, an advocate and champion for cybersecurity awareness. And regardless how aware marketers may be about cybersecurity, they will eventually fall into these traps. Marketing As The Risk Factor

Source: Forbes December 05, 2017 14:26 UTC