WeWorks feel voguish but never threatening; comfortable but never shabby; rousing but never intemperate; detailed but never ostentatious. WeWorks feel voguish but never threatening; comfortable but never shabby; rousing but never intemperate; detailed but never ostentatious. Some of these enterprise customers are merely outsourcing their facilities management the way they outsource manufacturing or payroll; others anticipate the revitalization — or even wholesale procurement — of their corporate culture. The idea of “corporate culture,” long before it was identified and cultivated as such, emerged as a solution to the problems of the large, distributed mass-industrial firm. Because cars were public goods, corporate culture could easily borrow its energy from civic culture.

Source: New York Times February 21, 2019 05:15 UTC