Rather, it is an effort to fix two big problems -- competition and market saturation -- that had been squeezing Whole Foods’ profit margins long before Amazon got interested in buying it. Whole Foods profit margin has dropped from 6.56 back in 2015 to 2.44 recently, in line with those of Kroger. On the sell side of the market, Whole Foods competes with those same retailers for consumer dollars. Company Profit Margin Amazon 1.28% Whole Foods (WFM) 2.44 Walmart (WMT) 2.60 Kroger (KR) 1.35Source: Finance.yahoo.com 9/8/17That’s where Whole Foods faces another more serious, in our opinion, market saturation problem. On the cost side, we saw spikes in some categories; however, our overall cost increase was in line with last quarter.

Source: Forbes September 09, 2017 17:26 UTC