But paying for the subscriptions you use is not the only reason your bill is probably much higher than you realize. A dirty little secret behind many of the world’s most popular subscription services is that they owe part of their success to our lack of attention. It just so happens that a neglected Peacock subscription helped inspire a fascinating, recently published working paper on this phenomenon of subscriber inattention. Either way, you’re paying for something you don’t value, which feels like lighting money on fire. The study focused on 10 major subscription services and people who became subscribers over an extended time period.

Source: Wall Street Journal January 20, 2024 02:48 UTC