The tax-preparation business isn’t really about taxes anymore. It’s about charging millions of Americans little or nothing for tax preparation as a way to get at their other information. Intuit Inc., maker of the popular TurboTax products, this year offered free preparation to millions of Americans with simple returns, and H&R Block Inc. countered with a more-generous offer. Both companies hoped new customers would pay for add-ons to their returns, or prove to be “sticky” and pay fees some day. Meanwhile,...

Source: Wall Street Journal April 07, 2017 09:22 UTC