Fred VanVleet, the basketball player, capitalized on the platform last June’s run to the NBA championship handed him. He says winning an NBA title will increase off-the-court opportunities for the entire club, and that his business team spent the summer hustling to take advantage. Leonard’s presence boosted the whole team’s visibility, since he was the difference-maker on a Raptors team that set a series of TV viewership records on its way to an NBA title. “There’s a vacuum for a new face people and brands can get behind,” VanVleet said, in reference to Leonard’s departure. But Pathak points out that without a shoe deal, VanVleet is free to build out his FVV Shop.

Source: thestar October 21, 2019 00:33 UTC