So what makes people want to share content with others, and how can you use this to your advantage? Technical FactorsA couple of years ago, Moz and BuzzSumo teamed up to examine a million pieces of content and determine the science behind content earning links and shares. We like to share content that we deem useful or helpful in certain situations. We like to share content that we deem useful or helpful in certain situations. When readers experienced strong positive emotions, they were more likely to share content, but they were also more likely to share content associated with strong negative emotions, like anxiety or arousal.

Source: Forbes March 22, 2017 19:41 UTC