Since more than 70% of India’s population was rural, part of our research included focus groups well outside the major metropolitan areas. Good storytelling can be a powerful instrument in the business world, and particularly valuable in supporting change. They orient us and build our understanding and sense of security, combining facts and figures into something that makes sense. This power of stories is not just for the entertainment industry and everyday consumer—it is also for business. Leaders who promise change and tout the benefits of healthy corporate culture should take heed.

Source: Forbes August 07, 2023 14:54 UTC