Red BullRed Bull has always been known as one of the most innovative marketers on the planet: ranging from their pioneering work on proprietary experiential platforms like Red Bull Air Race and the hyper-credible Red Bull Music Academy, to their world-class content production engine Red Bull Media House, to frankly jaw-dropping moments like Red Bull Stratos, which featured Felix Baumgartner jumping from space. Red Bull Amaphiko (pronounced "amapico" which is the Zulu word for "wings") originated with the Red Bull South Africa team, who developed the platform to help South African entrepreneurs. So far, 110 social entrepreneurs have been through the Red Bull Amaphiko Academy programs in these countries, with over 70% running and growing their businesses with sustainable revenue streams and strong social impact. One thing I learned through Red Bull Amaphiko journey: Your cup must be filled to fill the cup of others. Red BullRed Bull Basement and Red Bull Amaphiko are excellent examples of how a brand should approach social purpose.

Source: Forbes May 01, 2019 15:11 UTC