We started by framing the purpose and mission of FEED. Our mission is to combat the global hunger crisis by focusing on one of its most effective solutions — school meals. "Our main measures of success are growing both the total number of school meals FEED donates and the number of community members who activate either through a purchase or through our FEED Supper program. To date, FEED has been able to provide over 100 million school meals to children around the world through consumer purchases. These are natural category extensions for our brand & mission.

Source: Forbes March 11, 2019 15:36 UTC