Onto the next thing: The Phluid Project store seen here on June 29, 2019 during WorldPride in New ... [+] York City has closed. Experiential retail—as touted by many large corporations today—was central to The Phluid Project from the moment the 6,000 square foot shop swung open its doors in March 2018. For me it wasn’t about the clothes but about a community space where people could gather—and not just for Instagram moments either. The Phluid Project was selling fashion lines—accessibly priced with T-shirts starting at $35 going up to more than $100 for partner brand collections. A different mood this PrideThe physical store built awareness for the brand and was the springboard for The Phluid Project website.

Source: Forbes June 29, 2020 20:36 UTC