Between 2020 and 2023, CNN’s revenue fell from roughly a billion dollars to 892 million dollars. That took a while: the Times put up its paywall in March 2011, with the aim of doubling digital revenue; over the course of a decade, the company met and exceeded that goal. Emily Kuhn, a spokesperson for CNN, argued that the two subscription products should not be compared. “CNN+ was a bespoke, brand-new streaming service—with a starting audience of zero—that had custom video content and shows built for a paying subscription audience,” she said. The paywall will not apply to everything—and there are plenty of downsides to weigh, as more outlets require audiences to pay for essential news.

Source: CNN October 09, 2024 10:33 UTC