The OG of marketingIn an age of AI, growth hacks and endless “hacks,” it’s easy to forget that marketing had a working system long before algorithms and large language models appeared. That’s why I’ve been following the work of Mark Schaefer, one of the world’s most respected marketing thinkers. In a recent episode of his podcast The Marketing Companion with Andy Crestodina, he revisits what he calls the “OG fundamentals” of marketing – timeless ideas that still drive results, even as tools and platforms change. We now optimize for everything – Google, social media, conversion, open rates – but as Schaefer points out:“The soul of marketing is still your brand.”Tactics change weekly. When you gather customers, partners, and peers in a room, you’re not just “doing marketing.” You’re building trust, memory and belonging.

Source: Philippine Star January 03, 2026 16:47 UTC