Yet many marketing officers still haven't built the key foundation for success: alignment with the CEO. Giants like Colgate-Palmolive, Coty, and Mondelēz have all underemphasized the CMO role by installing all sorts of growth officers. Yet one fact continues to perplex me: Alignment between CMOs and the rest of the C-suite is strikingly lacking. We asked 1,232 CMOs worldwide whether they understand what's right for the business and align marketing with the other company leaders. Among CEOs and GMs only 43% believe marketing officers make sure their teams know where the organization is headed.

Source: Forbes March 21, 2018 08:37 UTC