The ubiquitous Non-GMO Project, dubbed the “butterfly seal of sanctity” by food and health writer Jenny Splitter, is ruining my shopping experience. According to its website, retail partners report that Non-GMO Project Verified products are the fastest dollar growth trend in their stores, with total annual sales exceeding $19.2 billion. They all sound pretty “genetically modified” to me, but plenty of them are eligible for and carry the Non-GMO Project seal. When it comes to Non-GMO Project verified oranges, the transgression is twofold. Products carrying the Non-GMO Project butterfly range from mundane to ridiculous, and include cereals, chips, water, sea salt, and even cat litter.

Source: Forbes May 31, 2017 14:15 UTC