Up until this point we’ve only ever known screens that got smaller and that we got closer to, but also more immersive and personal, with ARKit and ARCore we see the next chapter in advertising. We’ve not made a single new ad format since TV ads of the 1940’s. With smaller screens come smaller “frames” to see the world. We have a latent muscle memory of dialing up and accessing the internet, more than anything else these new technologies offer a lineless world, a hybrid reality where what’s real and not real blend. Even more profound technology and combinations of it are so big it’s hard to see what comes of it.

Source: Forbes October 04, 2017 15:22 UTC