The New York Times Company has agreed a $550m deal to buy sports news business the Athletic. In 2019, the New York Times said it wanted to reach 10m digital-only subscribers by 2025. The New York Times confirmed that the Athletic had around 1.2m subscribers as of December 2021. Kopit Levien said the Athletic’s newsroom will be run independently of the New York Times. As well as further building the Athletic’s subscription business, Kopit Levien revealed plans to enhance its advertising offering.

Source: The Times January 07, 2022 00:49 UTC