The New York Times Company generated more than $709 million in digital revenue last year, growing at a pace that suggests it will meet its stated goal of $800 million in digital sales by the end of 2020. The total number of paid subscriptions for digital and print reached 4.3 million, a high. Online subscription revenue gained nearly 18 percent to reach $400 million in 2018, while digital advertising rose 8.6 percent, to $259 million. In the last three months of the year, digital subscription sales grew at a slower pace, about 9 percent, to $105 million. The Times has offered introductory discounts for online access, which attracts new readers who bring in less revenue.

Source: New York Times February 06, 2019 13:33 UTC