The New York Times is leveling up its audio game. The audio exclusives are meant to sweeten the pot for current Times subscribers, helping the publication retain its 9.7 million subscriber base. A screenshot of the New York Times Audio app for iOS. According to Cohen, there are no current plans to offer a cheaper, audio-only subscription for New York Times Audio — the app is only available to All-Access and news subscribers. It also formed an alliance with the syndicated radio program This American Life and bought Audm, the subscription audio nonfiction app.

Source: New York Times May 18, 2023 04:23 UTC