I’ve worked in public relations now for 32 years, since 1986. Too many small businesses take great pride in their ability to earn organic press coverage while ignoring the power traditional press releases provide. Better still, unlike traditional press information, within a press release, you control every word. Educative information has been the greatest key to successful public relations since the beginning of time. The rules of honesty have nearly always been important to successful public relations, but authenticity is more important than ever in a world where incongruent behavior is easier than ever to find and to share.

Source: Forbes February 25, 2018 22:52 UTC