LAST JUNE AT an awards ceremony in Spain devoted to the “World’s 50 Best Restaurants,” Frenchman Cédric Grolet accepted the title of World’s Best Pastry Chef. The 33-year-old, a native of Auvergne west of Lyon, heads the pastry department at Paris’s Le Meurice hotel, overseeing a team of 30. As the summer progressed, Mr. Grolet watched his social-media profile blow up, his following on Instagram (@cedricgrolet) surging past a million. “For a pastry chef it’s tremendous,” he said, during a recent tour of the hotel’s jewel-box boutique that began selling his creations-to-go a year ago.

Source: Wall Street Journal March 12, 2019 17:35 UTC