This mighty metropolis is also now where some of the internet’s most important creators are living and working today. It’s where Lil Nas X turned “Old Town Road” into not just a hit single but the biggest thing on the internet. It’s where YouTube stars with followings in the multimillions record their videos and where some of TikTok’s biggest viral videos and trending challenges began at a casual weekly meet-up called TikTok Thursdays. Atlanta’s creators are noteworthy for the ways in which they defy prevailing ideas about the influencer economy. But they show none of the entitlement or attitude that has come to characterize the better-known TikTok stars of Los Angeles.

Source: New York Times December 11, 2020 10:00 UTC