The need to understand the power of location data is creating a new type of business analyst. Instead of hard-to-interpret spreadsheets, location analysis translates information into intuitive color-coded visuals that better communicate market and demographic trends. The new location analyst can summarize and synthesize data to the pertinent and the actionable. Bring Location to the ClientJust about everybody knows the adage "location, location, location" in regard to real estate investments—the new analyst brings a spin to this industry truism with the emphasis on location intelligence. To find out more about how businesses are tapping the new analysts and their location intelligence expertise, visit esri.com/location-intelligence.

Source: Forbes January 22, 2021 20:03 UTC