The Netflix Effect is when a new series catapults an unknown actor to fame overnight, a result of millions of people binge watching a show. The success of Netflix shows that consumers want products that are easy to use to match their preferences. Before Netflix, consumers went to the movies or DVDs and watched whatever was on live TV. Netflix has a huge impact on Television and cable Industry because it is in direct competition with traditional media. Since 2013, Netflix has been creating its own original content that puts it in direct competition.

Source: Pakistan Today February 25, 2020 16:41 UTC