*The Action Network reveals the NBA’s most popular and influential NBA players. *LeBron James has the highest ‘NBA Influence Score,’ making him the most marketable active player in the league. But which NBA players give businesses the most bang for their buck?Utilizing social listening tools like HypeAuditor and Google Trends, The Action Network has ranked the 20 most marketable players in the NBA. Each metric used was weighted with a score of one point.A player’s social performance was tracked using HypeAuditor, an influencer analytics tool. This tool enabled The Action Network to identify which NBA stars get the most monthly Google searches.

Source: Forbes February 07, 2022 22:30 UTC