Disruptive forces can dramatically impact almost any marketplace, and the consumer packaged goods (CPG) sector is no exception. Shifting demographics and changing tastes are altering the consumer mindset , while enabling technologies are influencing the consumer digital purchasing journey, customer engagement strategies, and the online retail experience. Learn how C-suite leaders at CPG companies can respond to these and other disruptive forces by developing new platforms, product customization capabilities, and other means.

Source: Wall Street Journal April 07, 2017 11:03 UTC